Windows Mobile 6.5 October attack

I am beginning to get news from many directions regarding an expected October attack by Microsoft.

We all know for some time that October 22nd is the date of Windows 7 launch, and not only the company but the whole world is getting ready for that.

Lately I am beginning to see press releases and articles placing October 6th as a D-Day for WM6.5.

On this date, the company is supposed to launch WM6.5, with simultaneous launches of a "very wide range of devices", some of them with touch screen, at cellular operators around the world, including 3-out-of-4 of America's largest operators, AT&T, Verizon and Sprint/Nextel.

With a little more detail, these are the expected companies to be launching in different parts of the world:

  • North America: (Mobile Operators) AT&T, Bell Mobility, Sprint, TELUS and Verizon Wireless; (Phone Manufacturers) HP, HTC Corp., LG Electronics, Samsung and Toshiba Corp.
  • Europe: (Mobile Operators) Orange, Deutsche Telekom AG and Vodafone Group Plc; (Phone Manufacturers) Acer, HTC, LG Electronics, Samsung, Sony Ericsson and Toshiba
  • Latin America: (Mobile Operators) TIM Brazil; (Phone Manufacturers) HTC, LG Electronics and Samsung
  • Asia Pacific: (Mobile Operators) NTT DOCOMO Inc., SOFTBANK Mobile Corp., SK Telecom, Telstra and WILLCOM Inc.; (Phone Manufacturers) Acer Inc., HTC, LG Electronics, Samsung, Sony Ericsson and Toshiba

On the same date, Microsoft will be launching the Windows Mobile Marketplace, its software shop for Windows Mobile. Just as other shops by its competitors, the shop will give users a nice and easy inteface to buy software directly from their phone and install it immediately.

Microsoft is said to be verifying and approving the software that will be in the marketplace. We already know that on its launch the marketplace will be accessible only by WM6.5 devices, but around December the access will be enlarged to cover owners of WM6.0 and WM6.1 devices as well.

We still don't know how many applications will be at  the Marketplace at its opening, but considering there are today more than 30,000 applications for WM phones, I don't expect it to be "too empty". We also don't know exactly what is the business model between Microsoft and the developers, but rumours say it is "definitely bettter for the developers than the previous models they had at stores such as Handango or Pocketgear.

So, there is not much to wait anymore. Let the WM6.5 party begin !!!